On my previous post, I argued that Snapchat is going to win over Twitter in Indonesia. Adding to that, I think one of the reasons were simply Indonesians (or majority of us) are lazy to read texts. They would prefer images (Instagram) and videos (Facebook, Instagram, YouTube, Snapchat). If you go to any cafes in Jakarta (I wouldn’t judge people outside of the capital just yet), it would be a rare occurrence to see someone reading a book, most of the time their hands would be swiping the smartphone.
Relating that to my point on this post, we are currently doing Talenta – a Software as a Service (or a cloud software, to put it simply) for Human Resource management especially on Payroll. Taking the best example of marketing a B2B software in the United States or generally in the West, one of the ways are through content in its blogs. I still believe that is not the case here in Indonesia. With the facts above, I think the best strategy for a B2B software/startup/product/services is still an offline interaction. Yet.
This post is part of my commitment to write 100 words a day for 100 days. Join me?