Branding an Enterprise Software


We are at the last phase or stage on our product building and we’re going to launch our public beta very soon (Excited!). With this in mind, we recruited a Sales team and also someone who is more or less experienced with branding. I realized that most enterprise software nowadays act just like consumer apps. They have a “character” or a brand.

To be honest, I wasn’t thinking about it at all before I brainstormed with them. All I can think of is building, building, and building the product and just sell it to as many companies as I can. I was totally reminded on the past few days that in fact, we ARE selling to humans too. We sell to the HR managers and the founders of companies – although we are a B2B/Enterprise Software.

I’m quite unsure how many of you reading this will be on the same journey of building an enterprise software but it is an interesting question when people ask you “How do you want to brand your enterprise software?” – to which I answer “I want to be the Uniqlo of HR software – simple, affordable, but they have an awesome quality”.

Slack and or HootSuite is a B2B software that I am quite inspired in terms of branding, how Slack is perceived as cool, awesome, and simply the best communication tools out there (at least for me). While HootSuite has this friendly owl as its mascot. One of our sales staff also mentioned Zendesk’s Buddha to which she said “I might not remember what Zendesk is, but I definitely remember the Buddha”.

So if you do have experience in branding an enterprise software, would love your feedbacks or probably share it to your friends?